Oct. 20. Cornelius-based Lake Realty has joined forces with emerging national real estate firm CanZell Realty. The 30-year-old firm will operate as Lake Realty powered by CanZell.

Led by founder and broker-in-charge Frank Free, Lake Realty has 35 brokers based in office on West Catawba. Free said CanZell has an equity/shared revenue model where agents can earn equity in the firm and share in the revenue generated by agents they bring into the firm.

“By moving over our entire firm, we are able to provide our agents with the best technology and an excellent commission structure while maintaining our office culture and leadership role,” Free said.

CanZell prioritizes charitable giving, donating 10 percent of their commission from each closing to charities based on the agent’s preference.

“While it’s a big step to make this transition after being independent for 30 years, the resources that CanZell brings to the table make it clear that it is the right timing for this change,” said Free.