Before, after: Staging services add value to Realtor proposition

Jan. 11. Home staging pays off—offers are generally 5 percent higher than un-staged homes. Almost a quarter of agents nationwide say staging increases offers by more than 6 percent.

That’s $24,000 on a $400,000 home.

Accordingly, The Sarver Group at Keller Williams in Cornelius has invested in furniture and accessories to stage homes and add to their value proposition in a competitive market.

Jessica Feider of The Sarver Group

Design specialist Jessica Feider is in charge of the new division.

Increases in DOM

“Seeing that the market has shifted a little, homes are staying on the market a bit longer and many of them are showing vacant, not maintained and incorrectly valued,” said broker Britt Sarver.

The Sarvers have already acquired 1,000 square feet of staging items. They provide design services as well, helping with paint colors and fixtures.

Quotable

“A properly staged home positively impacts a buyer’s decision and increases the likelihood of receiving an offer on that home in a shorter period of time,” Sarver said.

The Real Estate Staging Association says by investing 1.3 percent of a home’s value in staging, 73 percent of sellers saw a return of over 7.1 percent.