Photo: Evereve

Feb. 28. Evereve, located next to Uniquities in Birkdale Village, opens today with a  contemporary, upscale look for everyday fashion.

‘Favored by women from households with average incomes of $150K-plus, the brand became a mainstay in in top malls and centers.’

—Chain Store Age

The Edina, Minn. retailer carries such brands as Citizens of Humanity, Paige, Michael Stars, Faherty, as well as their own lines of clothing and accessories.

The clothing and fashions company has built their brand by knowing where the customer is, tuning in through catalog responses and e-commerce.

Evereve launched in 2004 and now has over 100 stores, according to the company’s website.

According to Chain Store Age, Evereve is aiming for 200 stores by 2030.