Michael Bonoffski, senior vice president of marketing & communications at the Cabarrus County Convention and Visitors Bureau, has received the Certified Destination Management Executive (CDME) designation.

Bonoffski, center, at Destinations International conference

Bonoffski, who joined the Cabarrus CVB in 2009, leads the organization’s marketing team which has won numerous awards over the years. The CDME designation is the tourism industry’s highest individual educational achievement.

The program is designed to better prepare senior destination organization professionals to become more effective organizational and community leaders and to identify and respond to the constant change and increasing competition in the industry.